There are a variety of missions for websites: to promote, to persuade, to provoke, to inform. Sterling’s new website has, in one way or another, all these missions.
But our overriding mission is clearly to educate – to lay out the details you need to make the most informed choice among the multitude of private aviation options. Should you own an aircraft? If so, what kind would make the most sense? How should the ownership be structured? Once acquired, what aircraft management approaches provide the best fit? What about charter? Are you in a position to benefit from a block charter commitment, or is the ultimate flexibility of on-demand charter the better way to go? Maybe you’re an aviation enthusiast who wants to read up on the latest news about equipment, FAA regulations, tax law, or whatever. Throughout the site, you’ll find links that can serve as time-saving alternatives to constant Googling. Now, back to those other missions for a website: promoting, persuading, provoking. Even with our emphasis on information, we do of course have a point of view. We think that anyone considering private aircraft ownership, management or charter should consider Sterling Aviation. We believe that our service, our commitment to safety, and our genuine respect for clients as individuals are second to none. And we’re confident that once you touch and feel “The Sterling Experience,” you’ll be hooked. So take a look around the site and see what you think. Make up your own mind. And when you’re ready to talk, rest assured Sterling Aviation will be there – just as we have been for nearly 25 years. Rob Gort President and COO